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Blog - Marketing

Content marketing

Embrace content marketing or fall behind your competitors

By | September 21, 2018

Despite its growing popularity, there are still too many businesses who flatly refuse to embrace and invest in content marketing, as John Durrant explains. There was a moment at Altitude Advisory a few week ago during a marketing meeting with...

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Xerocon

Xerocon Diary: Rejuvenating and inspiring

By | September 6, 2018

Jack Thiel files this diary from Xerocon in Brisbane. As a young, technology-minded accountant, Xerocon is pretty much my ‘happy place’. It takes everything that’s great about the technology scene in the US, brings it Down Under and...

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Referral marketing

Why referral marketing can be bad for business and how to avoid the trap

By | July 24, 2018

Hub39 Marketing Manager John Durrant explains why he thinks referral marketing can be bad for your business.  Referral marketing can be bad for your business. There. I said it. It’s not a very popular thing to say, especially if your...

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Marketing: Times Square

Marketing in 2018: It’s the little things that matter

By | July 13, 2018

Hub39 Marketing Manager John Durrant explains how ‘the extra five per cent’ can make all the difference in marketing your business.   Every morning I pass by a water tank company on my morning commute down South Road and it always makes...

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stay in touch with customers

Five tips to stay in touch with customers

By | July 2, 2018

For any business it’s important to know the best ways to stay in touch with customers. Having clear and regular communication is a great way to build trust and develop the relationship between both parties. Stay in touch with customers:...

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Sponsorship deal

The questions you must ask before you enter into a sponsorship deal

By | March 16, 2018

If your business is beginning to gain traction, sooner or later you will be approached and offered a potential sponsorship deal. It may be an event, display advertising such as a billboard or some kind of brand partnership. Would you know what...

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Stay in touch with customers

The best ways to stay in touch with your customers

By | February 26, 2018

For any business it’s important to know the best ways to stay in touch with your customers. Having clear and regular communication is a great way to build trust and develop the relationship between both parties. Social media It almost goes...

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Recruitment

Why I’ve had enough of unethical recruitment agencies

By | February 12, 2018

Altitude Advisory director Andrew Mattner says traditional recruitment agencies and recruitment agents have lost the plot and it’s time employers disrupted the way these businesses operate. Recruitment can be one of the most challenges...

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team’s performance

The one question that can boost your team’s performance

By | January 8, 2018

Altitude Advisory director Andrew Mattner has spent his career fascinated by the challenges of team performance, both as an employee and an employer. Here are his top tips for getting the best out of your team. Getting the best performance out...

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Gloria Rowett, Marion Holiday Park

Kerri Stutley, Tumby Bay Foodland