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We sat down with directors and senior management of three of Hub39’s businesses to get their take on the opportunities and challenges in South Australia in 2018.
This is what they said.
Michel Zerella, MasterTax Director:
Kristen Buik, Altitude Advisory General Manager
We are fortunate in SA to be the food hub of Australia. We have such strong food wine and agribusiness sectors producing premium quality goods that are sold both locally and internationally. Being ahead of the curve when it comes to innovation will be key. For the smaller producers, standing out in the market is essential. Discretionary spend is on the up, so those pop-up bars and restaurants always seem to be full to overflowing, plenty of opportunity there. There’s also a reversion to the ‘hand-made’ and natural products, and people seem willing to pay a premium for it. Finding new ways with existing produce is a big opportunity.
There is currently a large emphasis on tech in the state, that brings so many opportunities for outside investors and therefore jobs.
With the cost of business in SA so affordable, there’s opportunity around every corner. Do the thing you are passionate about. Focus on your passion, surround yourself with professional partners and be the best.
Tony Catt, Hub39 CEO and Catapult Wealth Director
Andrew Mattner, Altitude Advisory Director
Geoff Hattam, Altitude Advisory Director
In the age of immediacy – where email, digital signatures, Google and emojis rule the day – there is a real challenge to nurture the humanity in us. We are all still heavily reliant on relationships. The challenge is staying connected with our clients, customers, buyers and suppliers in an environment where the need for efficiency has never been greater and Google is everyone’s best friend – find time to talk to people. The biggest challenge also provides us with the biggest opportunity, valuable face-to-face conversations won’t ever go out of fashion!
If the Google Home trend is anything to go by, having excellent SEO will be the next biggest challenge!
Extend market reach, recognise market changes and be prepared to make changes.
Take time and invest resources in understanding your clients’ needs and wants. Why do they buy from you? What is your value proposition? Trade on that. Worry less about what your competitors are doing and more about how well you do the thing you do. Be the best. That means reassessing what your clients want from you often.
Have an abundance mentality and accept change is part of the world in which we live.
Have a plan and be disciplined in its execution.
Don’t leave growth to chance, have a strategy, a plan and the resolve to execute.
Phillip Cross, Royce Cross Agencies
Kerri Stutley, Tumby Bay Foodland