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The way things currently are it’s safe to say we’re all feeling unsettled, as the response to the global spread of COVID-19 has implications beyond imagination: Individuals, families, businesses of all sizes, and every industry sector are feeling the impact. Our friends, communikate et al are experts in the marketing and communications field and have put together this article to help you and your business navigate through this unpredictable time.
While in some instances we’re quite powerless, from a business perspective we still have initiatives we can put in place to give us the best chance of coming out on the other side.
One of the most important things is to keep those that matter most to your business – clients, customers, suppliers and staff – close and informed. Your business depends on them, so it’s important to keep the conversation with them alive along the way so they understand what you’re doing to keep going. If you don’t, they are likely to fill the void, and given the current mood, fear the worst.
First, ask yourself the following questions:
Other tools that are also important to consider:
Considering these areas as part of your COVID-19 operational plan to help manage the risks you face will give you a foundation for success in the short and longer term.
If you need help, we can assist through our partner communikate et al. Contact us for further details.
Phillip Cross, Royce Cross Agencies
Luke Talbot-Male, Adventures Beyond