In most cases, the success or failure of a business is driven by a number of critical factors. Director, Andrew Mattner explores these factors and... Read more
For any business it’s important to know the best ways to stay in touch with customers. Having clear and regular communication is a great way to build trust and develop the relationship between both parties.
It almost goes without saying but today one of the best ways to stay in touch with customers is through social media. Platforms such as Facebook, Instagram and Twitter give your business the opportunity to tell the world your story. Social media channels also allow you to let your customers know what’s going on in the business and gives an insight to the people that make your business great.
If you’re starting an exciting project, let your customers join you on the journey and make the most of videos to keep people up to date. Social media allows for instant two-way communication so keep active in the comments section and keep the conversation going!
Blogging is a fantastic way to keep in touch with customers and allows the personal side of your business to shine through. Unlike social media, with blogging you can go into more detail as opposed to the snappy messages we’re used to seeing on Facebook and Twitter.
You can use this as an opportunity to share relevant news but also to show your customers that when it comes to your industry, you know your stuff.
A monthly newsletter is great for updates to make customers feel in touch and connected to your business. Here you can share your blogs that customers may have missed or let them know of any promotions you’re running.
At the end of your newsletters try and place a call-to-action to encourage customers to contact you, whether it’s to sign up for an offer or just to talk to keep communication flowing.
Even with the rise of social media and blogging it still pays to pick up the phone and talk with clients one-on-one. A phone call gives the benefit of a personal touch and this, along with emailing customers, lets you know what’s happening in your customers’ world.
As much as we love to take advantage of new ways to keep in touch with customers, there’s much still to be said for good old-fashioned face-to-face communication.
It’s important to remember that not all your customers will be comfortable communicating digitally or over the phone, and so face-to-face meetings become vital, particularly for service-based businesses.
Phillip Cross, Royce Cross Agencies
Gloria Rowett, Marion Holiday Park