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For years, successful sportspeople have used playbooks to memorise sequences of play to prepare for game day situations. Director, Andrew Mattner explains why a playbook is also a necessity in business.
‘Plays’ are structured to help a team win (achieve their goal) and are generally offensive (attacking plays designed to score) or defensive plays (to hold ground or stop the other team scoring).
At different times and in different situations, plays are called for the players to execute, in order to advance their situation in a game. Consider an inbounds play in basketball where a team must score with 5 seconds to play in the game. The players in this situation know exactly where and when to move so that they have the best chance of scoring and winning. Similarly, consider a game of AFL where players know exactly how to set up from a dead ball situation to advance the ball or kick a goal.
A playbook for business should be no different. Once the clear goal is set, tactical plays are developed to help the team win. The plays should cover all situations and all possible variables. They should cover all aspects of business including sales, marketing and production.
As good as a playbook is, its success or failure largely rests on the ability of the team to execute the plays. Effective execution of plays in a playbook comes on the back of 4 key aspects:
With an effective playbook and these 4 elements in play, your business will have the greatest chance of being in front when the siren sounds.
Give us a call today on 08 8172 1444 to discuss a playbook for your business.
Kerri Stutley, Tumby Bay Foodland
Phillip Cross, Royce Cross Agencies